A new publishing paradigm
for the internet

Group-based networking to accomplish goals at scale without manipulative algorithms

Tru is a new kind of internet experience

Group oriented networking by design, built to sustain meaningful and trustworthy engagement with self-selecting algorithms.

Coordinate within and across your partner networks with game changing group-to-group collaboration and management tools.

Reach and mobilize your actual supporters to build reach.

Social engagement
without the social dilemma

Tru provides meaningful content.

It creates an entirely new model where real social groups subscribe to other groups, which select the best posts to republish for subscribers who get filtered content.

Identity, Privacy, Reputation, Provenance, Validation

Tru combines these principles in the TruLine™, a digitally signed chain-of-custody that shows where content came from, where it was posted and republished, and by whom.Digitally signed reputation separates credible sources from trolls, bad-actors, and confused individuals promoting misinformation, propaganda and lies.

Digitally signed reputation separates credible sources from trolls, bad-actors, and confused individuals promoting misinformation, propaganda and lies.

On Tru, people create and join “Hubs”.

A Hub is the basic social unit on Tru. Each Hub represents a real social group who can interact privately inside the Hub’s “forum”.

Hubs subscribe to other Hubs to receive published content in their forum.

Each Hub builds a reputation based on the quality of the content in the posts it chooses to publish and republish.

The Tru Line™ is the backbone of Tru – a digitally signed record that shows where content was first posted, published and republished, and by whom.

People can join Hubs as members, and people can also subscribe to a Hub to receive its published content in their Home feed.

Each Hub has curators who decide which other Hubs to subscribe to, which people become members, and what content to publish.

Curation – Tru delegates the responsibility, authority and power to convene and curate a social forum to the curators of each Hub.

Publishing – The curators of each Hub decide which other Hubs to subscribe to, and also thereby list as trusted sources.

Reputation – The curators of each Hub are responsible for what it chooses to publish and their Hub builds a reputation based on those decisions.

Each Hub builds a reputation based on the quality of the content in the posts it chooses to publish and republish.

Each account on Tru and builds a reputation based on what they choose to post and repost on Hubs where they are a member.

Each person builds a personal reputation based on how they behave as a member in forums.

People who have been asked to leave by multiple Hubs develop a reputation and other Hubs may not allow them to join.

Content and sources can be checked and either verified and corroborated, or disputed and invalidated, by other Hubs, including those curated by other 3rd party verifiers.

People who post or repost a lot of content that is discredited by highly respected Hubs develop a reputation for bad judgement, or worse.

Tru Features

Public feed

combines published content

Private forum

for members in each hub

Curators control

social forums & publishing

Verified content

when posted & published

Publishing

by each hub builds reputation

Republish content

across hub subscription networks

Building a TRU network effect

Networking networks. Tru connects publishing organizations or individuals into publishing hubs that curate meaningful and verifiable content distribution.

You’ve got true privacy
A hub is a safe private space for real social connection without targeted ads, bots, trolls, manipulation or censorship.

Safe, clean platform

Tru offers a safe, clean, civil alternative to Instagram and Twitter, and a viable place to move your Facebook group, Google group, or blog.

You are NOT "the product"
Tru is based on "clean data". You control your personal data, which is not for sale.

Filter Out Fake News

Tru provides a functional way to use reputation to filter disinformation, propaganda and lies.

Stop bad actors in their tracks
You can trace any post back to its source to determine its credibility with the TruLine™.