Tru is a totally new kind of social media experience – designed to help solve the social media crisis.
Has anyone you know been sucked down a rabbit hole recently?
"What are the consequences of prioritizing conspiracy theories and violent incitement simply because of the high rates of engagement?"
"What are the consequences of seeing thousands of users joining extremist groups and then perpetuating an algorithm that recommends even more?"
"A social dilemma cannot be allowed to become a social catastrophe."
– Tim Cook, CEO Apple
Tru is built to help re-establish a basis for reality online.
Social media algorithms automate anti-social behavior and amplify disinformation.
So, the first step is to simply stop using algorithms to manipulate people’s attention.
But, wait, how can Tru provide the content you want, at scale, without an algorithm?
Tru creates an entirely new model where real social groups select and publish their best content, and then groups can subscribe to other groups to get filtered content.
This reality-based socially-mediated content rests on five core principles:
Identity, Privacy, Reputation, Provenance, Validation
Tru combines these principles in the Tru Line™, a chain-of-custody based on digital identity and reputation that provides the foundation for validating content on Tru.
Digitally signed reputation separates credible sources from trolls, bad-actors, and confused individuals promoting misinformation, propaganda and lies.
Information that starts on Tru has real accountability.
Control your time and attention without manipulation or distraction
Connect directly with your
members and customers
Provides a basis for verifiable information to counter fake news
For members in each hub
Social forums & publishing
Within each hub's social forum
Integrated Telegram thread
Combines published content
Each hub builds reputation
Across hub subscription networks
Who posted & published content
Tru technology uses cryptographically signed, human-readable, automated
agreements that track and govern data exchange and use – after it is shared.
The system is not a blockchain, but can work with, or without, any blockchain.