Social,
reinvented.

Tru is a totally new kind of social media experience – designed to help solve the social media crisis.

Has anyone you know been sucked down a rabbit hole recently?

"What are the consequences of prioritizing conspiracy theories and violent incitement simply because of the high rates of engagement?"
"What are the consequences of seeing thousands of users joining extremist groups and then perpetuating an algorithm that recommends even more?"
"A social dilemma cannot be allowed to become a social catastrophe."
– Tim Cook, CEO Apple

Social media, without the social dilemma

Tru is built to help re-establish a basis for reality online.

Social media algorithms automate anti-social behavior and amplify disinformation.
So, the first step is to simply stop using algorithms to manipulate people’s attention.
But, wait, how can Tru provide the content you want, at scale, without an algorithm?

Tru creates an entirely new model where real social groups select and publish their best content, and then groups can subscribe to other groups to get filtered content.

This reality-based socially-mediated content rests on five core principles:

Identity, Privacy, Reputation, Provenance, Validation

Tru combines these principles in the Tru Line™, a chain-of-custody based on digital identity and reputation that provides the foundation for validating content on Tru.
Digitally signed reputation separates credible sources from trolls, bad-actors, 
and confused individuals promoting misinformation, propaganda and lies.

Information that starts on Tru has real accountability.

people

Control your time and attention without manipulation or distraction

organizations

Connect directly with your
members and customers

Society

Provides a basis for verifiable information to counter fake news

Network of Social Groups

People, organizations and groups of all types, from friends and family, to small businesses, nonprofits, activists, journalists, thought leaders and scientists can all create hubs on Tru.

You’ve got Tru privacy
You can create a safe private space for real social connection without surveillance, targeted ads, bots, trolls, fake news, manipulation or censorship.

Safe, clean platform

Tru offers a beautiful, safe, clean, civil alternative to Instagram and Twitter, and a viable place to move your blog or Facebook group.

You’re in charge
You are not the product. You control your personal data which is NOT for sale.

FILTER OUT FAKE NEWS

Tru provides a functional way to use reputation to filter disinformation, propaganda and lies at scale.

Stop bad actors in their tracks
You can trace any post back to its source to determine its credibility with the Tru Line™.

Features

PRIVATE FORUM

For members in each hub

CURATED

Social forums & publishing

UP-VOTING

Within each hub's social forum

MESSAGING

Integrated Telegram thread

PUBLIC FEED

Combines published content

PUBLISH

Each hub builds reputation

REPUBLISH

Across hub subscription networks

VERIFY

Who posted & published content

Tru technology uses cryptographically signed, human-readable, automated
agreements that track and govern data exchange and use – after it is shared.
The system is not a blockchain, but can work with, or without, any blockchain.