Tru was born out of an aspiration that began 20 years ago at the Planetwork conference in San Francisco. Our focus was global ecology and information technology, but that seminal event attracted everyone from online activists following the WTO protests in Seattle, to techies searching for meaning after the's had just "dot.bombed".

Following the conference a group formed around a shared vision of a global network for civil society – before Facebook and Linkedin. We formed LinkTank, an invitational network of 50 tech and media professionals, who met for two years to publish the Augmented Social Network ASN White Paper in 2003.

The Planetwork conferences also launched the “user centric digital identity” community. Identity Commons was a fiscal project of Planetwork, which in turn started the Internet Identity Workshop (IIW), a bi-annual “un-conference” where many of the standards and protocols for digital identity were first proposed over the past 13 years.

A developer community gathered around the idea of a decentralized network protocol called XDI. I served on the board of for many years and Victor Grey, who had written one of the first social networks in the 90’s, emerged as a thought leader in the XDI technical development effort. However, after almost a decade it became clear that XDI was not a viable approach.

I had returned to my focus on climate, founding Biochar Engineering Corp in Colorado, which became a finalist for the Branson Prize to remove a gigaton of CO2. I had also helped fund a key social network patent, later acquired by Linkedin, resulting in founders shares in the IPO.

By 2012, I had sold BEC and after the Linkedin IPO hired Victor to build a collaboratively curated media platform. While working on that, we had a realization how to finally create the truly decentralized technology required to actually fulfill the XDI vision. We filed the core patent on JLINC in April 2015, founded Portable Data Corp and began work on the technology stack that was to culminate in Tru.

JLINC provides cryptographically signed, human-readable, and therefore legally binding, automated data exchange across the internet – with, or without, any blockchain. It offers a scalable way to comply with all “personal data rights” laws – from GDPR in the EU to CCPA in California, and all others globally.

JLINC was ready for GDPR on May 25, 2018, but the EU regulators were slow to move. When it was announced after COP24 that we now have agreed upon carbon accounting standards, but still need binding agreements, I said to myself, "JLINC can automate standardized data accounting agreements," and returned to my focus on climate and founded a new company to provide a platform built on JLINC specifically to address climate.

Tru Social Inc. was originally founded in April 2019 as Carbon Path, a California Benefit Corporation, with both personal data rights and environmental covenants written into its articles of incorporation.

In many domains, starting with the COVID-19 crisis, the world literally needs a new way of “thinking together”, new ways of collaboratively engaging in a deliberative process, where content can be traced to its source, information has real accountability, and we can choose what to disseminate across society-at-large. Instead, social media has been fueled by a business model that thrives on circulating disinformation and lies in place of news. As the realization of the need for a real alternative burst into the mainstream, it became clear that a general network solution is needed by all sectors, not just for climate, and Tru was born.

Jim Fournier
Founder & CEO


Tru is dedicated to the exchange of factually verifiable information necessary to address the serious challenges we now face on Earth. Tru makes the world smarter.


Chief Executive

Jim Fournier

Serial entrepreneur. Early social network visionary, founders shares Linkedin IPO. Cofounded the Planetwork conferences. Sold cleantech startup BEC in 2011.

Chief Architect

Victor Grey

Independent full-stack developer, wrote one of the 1st social networks in 1997. Coded first user-centric digital identity and distributed protocol based systems.

Chief Marketing

Jody R Weiss

Serial social entrepreneur, founder, KannAInsight, PeaceKeeper Cause-Metics, Sponsorship Opportunities. sports/influencer agent, activist.

Chief Outreach

Matthew Sluder

Social movement organizer, VP of Sales at Guayaki Yerba Mate 2014-2018, helped grow $24M to $72M, passion for scaling solutionary systemic change.

Senior Engineer

Jared Grippe

Developer and teacher at Dev Bootcamp. Founder, Web Developer since 98, Ruby since 2007, React since 2014, favorite language, JavaScript.

Software Engineer

Sylvan Swierkosz

Front end focused full stack software developer. Dancer. Productivity nerd. Creator of psychedelic art and origami swans.

Graphic Design

Sebastian Maj

Lead designer. Created the JLINC knot & logo, the Tru logo, graphics, icon languages, web design, collateral and product interface.

Artist & Illustrator

Zoriana Domańska

The creative artist behind our beautiful illustrations. Freelance illustrator and tattoo artist.

Tru Social Inc. is a California benefit corporation

Tru Social Inc. has both data integrity and environmental convants written into its founding articles, as follows:

A.            The purpose of this Corporation is to engage in any lawful act or activity for which a corporation may be organized under the General Corporation Law of California other than the banking business, the trust company business, or the practice of a profession permitted to be incorporated by the California Corporations Code.

B.            This Corporation is a benefit corporation.

C.           This Corporation shall have the following specific benefit purposes pursuant to Section 14610 of the California Corporations Code:  

1.             Many businesses cause environmental degradation in pursuit of short-term profits. Such behavior has been proven to undermine both long-term profits and society.  This Corporation shall avoid such short-sighted errors by considering the impact of any company action on the earth’s climate, biodiversity, and the well-being of future generations.  This Corporation shall prioritize these considerations above short-term profits of the company and its shareholders.

2.             This Corporation shall collect, collate and analyze stakeholder supply chain data based on the best available scientific methodology and report the aggregated results on a neutral and unbiased basis.  The company shall neither solicit nor accept financial or other consideration in exchange for exceptional treatment.

3.             This Corporation shall operate network infrastructure that allows all parties to exchange information under mutually binding terms and conditions in a manner that protects both entities and individual users, by preventing personal information from being exploited for financial gain without prior knowledge and consent.

4.             This Corporation shall connect individual users with other entities according to user-defined preferences applied in combination with objective selection and consistent ranking criteria, without any manipulation based on compensation offered or paid by such connected entities.