Activate and engage your network of groups

Coordinate within and across your network of chapter, alliance or coalition groups with a game-changing paradigm for group-to-group collaboration and supporter management

Actually reach and mobilize your supporters, build your list

Popular location

Next Gen
Movement Tech

Tru is built to replace tools like Slack, Facebook Groups, Google Groups, WhatsApp, Discord, Signal, Telegram and community platforms like Mighty Networks that weren't built for movement organizing -- while complimenting tools like Action Network and improving existing email, social media and fundraising strategies.

Why we're different

free for the grassroots

Tru's unique business model makes it free forever for grassroots climate and social movement organizations.

effective movements

Tru is designed to connect people to chapters, chapters to organizations, and organizations to each other.

overcome the noise

You and your people get your messages through – without being blocked by manipulative algorithms & spam filters, or flooded by content overload.

ease of setup & use

Integration with current tools, migration and onboarding is seamlessly fast and self maintaining thereafter - with minimal need for staff support.

A Unique Solution for Movement Organizations

Tru addresses 3 major pain points
for any network of organizations and groups that need to coordinate and work together to accomplish goals at scale.

Tru's solution is a combination of breakthrough technology for connecting systems and content that already exist on the internet, a game-changing infrastructure for group-to-group collaboration, and a system for actually reaching and mobilizing your supporters — at scale.

Connect with us

How it works

Collaboration

Networks – unparalleled facilitation of group-to-group connection, collaboration & coordination
Networked workgroups - Slack style collaborative channels coherently linked together to elegantly share network-filtered content

Communication

Relevancy - everyone sees only what they need and want to, including the best content from across the internet, without overwhelming noise
Deliverability – unique system overcomes your email & social media engagement challenges

Member Management

Manage member, volunteer and supporter relationships + data
Own and grow your list — your member data + relationships are under individual control

PARTNERS

How it works

Collaboration

Ineffective group-to-group information flow
Disconnected efforts

Communication

Unfiltered, overwhelming communication
Obstructed, unreliable deliverability

Member Management

No ownership of data and relationships
Siloed membership sites fail to maintain engagement

The Problem

Common organizing tools are not designed for, and often impede, movement building in 3 areas:

The Effects

Movements are generally not well served by Big Tech and other commonly used organizing tools

Why we're different

Collaboration Platforms

Unfiltered content = overwhelm
Group-to-group disconnect + disengagement
Don't scale for movement building

Chat Apps

Unfiltered content = overwhelm
Noisy and messy
Don't scale for movement building

Email + Social Media

Low open rates
Algorithm obstruction = dismal reach
Big tech ownership + surveillance business models

Community Platforms & Membership Sites

Isolated "siloed" islands
Low engagement
Costly, limiting + lack familiar "feel" of big social

Activate and engage your network of groups