Tru enables you to overcome algorithms, paid promotions and spam filters and email overload to reach your entire audience.
Unlike most social platforms and email, your message is delivered to those who want to receive your content. Tru uses social intelligence – groups of people who collaboratively filter and republish posts – instead of algorithms to deliver relevant content. All with magazine-like visual richness and depth.
Tru enables private and public workgroups to collaborate within and across nested networks.
You can organize nested collaborative workgroups that reflect how your organization is structured. You can also connect with working groups across other organizations to scale your collective impact.
Tru is designed to help connect your entire spectrum of stakeholders from followers, volunteers, supporters and donors to aligned NGOs, partners, sponsors, press, policy-makers, and more.
Tru goes beyond walled gardens to connect with your audience on a platform that serves their wider range of interests across their lives. All with the visually engaging experience you expect from social media, but without the ads, trolls and algorithms.
Tru helps organizations function more effectively with new ways to connect both within and across organizations and out to the public. Groups, working internally or across networks, can post formatted text, images, audio & video, to share and exchange drafts for deliberation with voting, polling and ranking, circulate minutes, meeting schedules, and then announce actionable on-line and off-line events for your entire community, and much more.
Collaborative decision-making using deliberative dialogue, polling and ranking, all rooted in verified identity, helps your community reach collective agreements. This reinforces authentic, transparent outcomes and builds trust.
Authentic dialogue and connection on Tru helps inspire direct donations and supports crowd-funding by creating engagement across all stakeholders and communities.
Tru creates an entirely new kind of engagement designed to help transition social followers and supporters into active participants in your work. Instead of only ‘pushing’ content, you can begin to also ‘pull’ your community into action with public and private workgroups that speak to their specific interests.
What could you accomplish if even a small fraction of your passive social media followers became active participants? Many of your followers who are not ready to commit to be volunteers may want to do more than just ‘like’ your social media posts. Many are ready for the sense of purpose, fulfillment and fun that comes with being ‘on the team’, even if only in a small way. Tru gives them a new way to take small steps to gradually engage more deeply.
Tru is designed to create coherent movements across groups and organizations, helping you organize effectively both within private working groups and public spaces. Create collaborative alliances that amplify your impact. All with the shareability of social media, and the solidarity and control of community and collaboration platforms.
You can elevate, share and vote on strategies from internal committees & working groups within your organization, across your networks, and out to other organizations including the more marginalized, isolated and grassroots groups that matter so much to social movements.
Tru lets you work collaboratively across organizations in real time to organize, create actions, and get your message out widely.
For activists or people with sensitive employment, you can use your real name or a handle (persistent pseudonym). Tru enables you to customize your information and control exactly how you share it.
For secure real-time communications, Tru provides encrypted mobile and desktop messaging using Telegram.
Tru is legally incorporated as Carbon Path, a California Benefit Corporation, with both personal data and environmental covenants written into its charter.
